About us

The 10X Group was formed from a desire to see small business owners succeed in their endeavors.

“I strongly believe the entrepreneurial spirit can solve any human challenge. I enjoy working with entrepreneurs—I love helping people who are creative, risk takers, and pour their entire passion and spirit into their business without hesitation.”

Paul Bozzo is a scalable entrepreneurial and technology ventures expert in the San Francisco Bay Area. Paul’s background blends over 25 years of professional experience in start-up strategy, angel and venture capital financing, strategic planning and SBA lending.

As The 10X Group founding principal, Paul’s specialty is working with entrepreneurial ventures to refine their business model, create an investment-driven business plan and prepare an effective funding presentation. He also advises CEOs and founding teams on these common start-up issues: legal entity selection, equity financing structures, financial forecasting and exit strategies.

“Marketing is no longer about hype. It is no longer features and benefits. Marketers today are finally understanding that the best way to reach their ideal customer is through story. But it is one thing to understand you should use stories and another thing to implement a story-based brand. Do you understand the power of your company story? Are you using story to create a powerhouse business?”

Janet is the author of Your Unstoppable Brand: the practical guide to engaging your ideal customers through the power of stories. She offers workshops and other programs based on the book which brings together the force of focusing on ideal customers, understanding your business archetype and using stories to engage.

“Technology enables us to do so much for our business, but it’s time-consuming to keep up with all that’s available. Delighting a client with a solution that they didn’t know existed? That’s my idea of a good day at work.”

John’s background is in large-scale training, helping salespeople explain the latest developments in technology to the average person. He has also advised companies on the adaptation of rapidly-changing technology to solve their problems.